There’s so much out there about the process of search engine optimization (SEO). But ultimately, it all boils down to matching your target audience with relevant, useful content as well as other general ranking factors.
For doctors and medical offices trying to boost their organic search rankings, here are some actionable and helpful tips that will work every time:
1. Keep the patient in mind when optimizing with images
Weaving images into your digital content is a nice way to better engage your users; however, don’t overdo it. Finding high quality photos that pertain to the medical industry is tricky because sometimes text is the better option for conveying complex subjects. But at the same time, images can help put patients at ease when they’re nervous or anxious.
2. Acquire backlinks from relevant, authoritative sources
Backlinks are medical SEO gold. But don’t forget to make sure they are relevant to your medical practice. It won’t do you any good if you’re a pediatrician and receiving backlinks from a plastic surgeon.
3. Keep general and secure information separate
Everyone is worried about the safety of their sensitive information on the web. This is doubly so in the medical community. Many security teams have been scrambling to convert their websites to https and this can make website performance or load times lag.
It might be easier in the long run to separate your patient’s medical information from your general website via a patient portal.