The phrase “social health” is the new buzzword in the healthcare marketing industry. But what is social health? If you run a search on the term, you’ll find topics that pertain directly to medical issues stemming from socialization problems, but in the marketing sense, it means something quite different. Put simply, social health is the way consumers of healthcare services ... More
4 Questions to Ask When Setting Your Medical Marketing Budget
What’s the appropriate size of your medical marketing budget? If you spend too little…well, you won’t have any patients. If you spend too much, you might not be able to handle the influx of new patients. Getting to the right number involves some serious evaluation of company goals, your particular area of medicine and good math. A lot of percentages can be tossed around ... More
How Doctors Can Market Their Practice for Spanish Speakers
The Hispanic market continues to be one of the fastest-growing in the United States and reaching this audience requires a specific approach. Let’s take a look at the basic keys to Hispanic marketing for doctors. Know the differences To state the obvious—the Hispanic market is not monolithic; even “Hispanic” is not always the correct name to use in identifying these prospects. ... More
3 Strategic Tips on Mobile Marketing for Doctors
Mobile marketing is vital for every business in today’s technological world and it’s certainly true for doctor’s offices and hospital clinics. If someone is injured during a recreational activity, they’ll be looking for a nearby doctor on their phone. Even people in the comfort of their own homes often prefer using mobile devices to do their searches. Having good mobile ... More
How Being Helpful is the Best Holiday Marketing Tip for Doctors
It’s that time of year when businesses of all kinds are gearing up special marketing campaigns for Christmas and the holidays. As the marketer for a medical office you might feel somewhat limited—after all, it might be awkward to offer a special deal on cold and flu treatments. But there are constructive holiday marketing tips for doctors that can keep your office atop the mind ... More