There are basic healthcare marketing questions that everyone who works on promoting medical facilities need to be asking. For our purposes, we’ll restrict the conversation to those marketing questions that specifically deal with the digital sphere. What type of website traffic actually matters? Those who run marketing departments will talk to and may even contract with any ... More
2 Important Concepts in Medical Marketing Compliance
As a healthcare marketer, you have a high standard to live up to. On the ethical side, a medical practice must be better than Madison Avenue in how they present themselves to the public. On the legal side, there are binding requirements on patient privacy that must be met. While any discussion of medical marketing compliance could be a book unto itself, the key concepts to ... More
How Being Helpful is the Best Holiday Marketing Tip for Doctors
It’s that time of year when businesses of all kinds are gearing up special marketing campaigns for Christmas and the holidays. As the marketer for a medical office you might feel somewhat limited—after all, it might be awkward to offer a special deal on cold and flu treatments. But there are constructive holiday marketing tips for doctors that can keep your office atop the mind ... More
3 Best Online Directories for Doctors to Be Listed In
Directory listings are an important part of the digital marketing strategy for any business. We’re not just talking about the big ones, like Google My Business, Yelp and others. Finding industry-specific directories is an important secondary component of this outreach. Good backlinks make your website credible in the eyes of a search engine. That has ripple effects for your ... More
4 Tips Dentists Can Use in Their Digital Marketing
Let’s say you’ve been entrusted with handling marketing for a dental office. You know that in today’s virtual world, you have to solidify your online presence. But where to begin? Here are 4 basic digital marketing tips for dentists. #1. Get your listings in order Winning the battle for local search is where your job begins, and that starts with the nuts-and-bolts basics of ... More