You may be making a point to stay on top of marketing trends in the healthcare industry, but how about marketing technology trends? Technology has found its way into practically all areas of marketing, and its role in marketing continues to evolve to keep up with the ever-changing field of healthcare in America. Below are a few of the newest technology trends to watch out ... More
Storytelling: An Invaluable Healthcare Marketing Tool
Once upon a time... healthcare patients were okay with hearing the same canned marketing messages day after day. That’s no longer the case. The goal in marketing is to differentiate yourself from your competition, letting them know why you’re better. But when everyone is given the same “on trend” marketing advice, it becomes hard to do that. You have to delve a ... More
5 Tips for Improving Your Medical Website’s Google Image Search Results
It’s easy to think about visual images when you’re considering a business like a clothing store or other retail establishment, especially when you bring social media sites like Pinterest and Instagram into play. However, in a business like healthcare, visual images on your website can be easy to overlook. It’s easy for healthcare providers to ignore or overlook the ... More
4 Steps to Creating Your Hospital Marketing Strategy
For hospitals to continue to be financially viable amidst an increase in patients and the constantly changing healthcare landscape, administrators need to turn their attention to marketing both for potential physicians and patients. According to executive vice president of The Weinbach Group, Dan Weinbach, there are four steps involved to develop a successful hospital ... More
User Experience (UX) and Our Healthcare System
Healthcare has gone through a major overhaul in recent years, and with the fate of the Affordable Care Act still very much up in the air, we should expect more changes to come in the coming months. Along with this change to the actual workings of the healthcare system, it will also usher in a new way we handle and develop website design within the hospital. If you want to ... More