Aging content is not something that usually makes headlines or even crosses many website owner’s mind, but in certain circles (including healthcare) having old content can be kind of a big deal. For example, here are three scenarios when you should ditch outdated content and bring in fresh, new content to your medical practice’s website. 1. Discontinued ... More
Is Your Medical Website WCAG 2.0 AA Compliant in 2018?
In January 2017, the Federal Register published the final rule of Section 508 of the Rehabilitation Act. According to this mandate, healthcare organizations receiving federal funding need to be compliant with WCAG 2.0 AA accessibility standards. Now, a year later, the compliance date is up — starting January 18, 2018, these organizations need to be compliant. Furthermore, ... More
3 Tips to Make Sure Your Medical Website Content is Readable
Creating high quality content for medical websites can be tricky. You have to walk the fine line between being conversational (putting your current patients and potential patients at ease) and informational (providing scholarly, accurate medical information). In fact, many feel that these two ideas cannot be blended together without contradicting each other. We say ... More
3 Proven Ways to Boost Your Medical Website’s Search Rankings
There’s so much out there about the process of search engine optimization (SEO). But ultimately, it all boils down to matching your target audience with relevant, useful content as well as other general ranking factors. For doctors and medical offices trying to boost their organic search rankings, here are some actionable and helpful tips that will work every time: 1. Keep ... More
The 3 C’s of Medical Marketing: Making Your Website Stand Out
Have you ever considered the sheer number of websites that are currently active on the internet at this very moment? The number currently stands at more than half a billion sites. With so many active websites, how on earth do you make your medical practice’s website stand out from the crowd? These three C’s are a good start... 1. Consistent branding While coloring and ... More