In August 2018, Google rolled out their latest algorithm update—a core update. By November, survey data was rolling in to indicate which sites and niches felt the biggest impact. Before we get into the medical impacts from the core update, let’s look at what a core update is. Wait, what is a core update? In layperson terms, core updates are updates that are made to the ... More
8 Reasons Why Your Medical Website Isn’t Getting Search Engine Returns
SEO (search engine optimization), or internet marketing, has become recognized as increasingly important in non-technology industries like healthcare. Your medical practice knows this, and you’ve implemented a SEO strategy. But your Google search results still haven’t improved. What’s the deal? Most likely, your SEO strategy is missing several important factors of the ... More
8 SEO Mistakes Most Medical Marketers Make
Regardless of whether your medical practice has participated in medical marketing in the past or if you’re new to the game, a lot goes into building a successful marketing campaign. But sometimes, even more important than knowing what to do is knowing what NOT to do. For your SEO marketing campaign to succeed, avoid these common mistakes: Mistake #1. Forgetting to advertise ... More
3 Tips on How to Get Your Medical Practice to Rank on Google
If one of your medical practice’s marketing goals is to run a successful content marketing strategy, then you’ll need to ensure you are uploading blog posts regularly. Follow these three tips to ensure your content ranks on Google. Tip #1: Examine your blog anatomy Blogging is proven to help businesses be profitable. There’s no reason why it couldn’t work for medical ... More
3 Ways to Utilize Google AdWords for Your Practice
You may think of Google AdWords as a service geared toward businesses who sell products. However, there are several applications that can be useful for those in the service industry, including medical practices, doctor’s offices, hospitals, and healthcare providers. Below are three ways to utilize Google AdWords for medical businesses that you may have never ... More