Search engine optimization best practices — and keyword optimization, in particular — can be just as important for medical practices and hospitals as it is for a technology firm. To ensure that your practice is making the most of the right keywords, consider the following three strategies. 1. Use Google AdWords There are plenty of tools available that can help your medical ... More
2 Ways SEO Consistency Can Help Your Medical Practice
What some may forget about the medical profession is that patients need to be able to find a physician they trust. While this can be done through referral, people often turn to search engines when searching for doctors and healthcare providers. Just like other businesses that sell a product or service, practices in the medical industry need to have websites capable of ... More
4 Worst SEO Practices for Medical Websites
SEO isn’t brain surgery. However, if you’ve decided to handle your own SEO campaign, especially if you’re a novice, confusion can occur easily. This is largely because there’s conflicting information online about SEO best practices. Below are four ways to tell if your medical practice’s website engages in bad SEO practices: 1. Failing to conduct proper research Did you ... More
3 Proven Ways to Boost Your Medical Website’s Search Rankings
There’s so much out there about the process of search engine optimization (SEO). But ultimately, it all boils down to matching your target audience with relevant, useful content as well as other general ranking factors. For doctors and medical offices trying to boost their organic search rankings, here are some actionable and helpful tips that will work every time: 1. Keep ... More
The 3 C’s of Medical Marketing: Making Your Website Stand Out
Have you ever considered the sheer number of websites that are currently active on the internet at this very moment? The number currently stands at more than half a billion sites. With so many active websites, how on earth do you make your medical practice’s website stand out from the crowd? These three C’s are a good start... 1. Consistent branding While coloring and ... More