When you manage a medical practice, you’re forced to compete with other medical practices in your community. Since word-of-mouth can’t provide all of the advertisement that you need (and since a majority of people Google their health-related issues first), it is important to make sure that you are employing SEO tactics to increase your practice’s rankings. In order to give ... More
4 Healthcare Marketing Trends That Will Impact Your Hospital or Practice
While healthcare trends may seems stagnant, this is far from the truth. Currently healthcare is seeing more game changing trends than in any point in the history of modern healthcare—including trends that will stand to impact the way you will market your practice or the hospital you practice. Here are 4 such trends. 1. Consolidations and Merger & ... More
Ice Bucket Challenge offers Great Example of Successful Healthcare Fundraising
Recently, it has been hard to visit any social media site without seeing numerous videos of your friends dumping buckets of ice water over their heads in order to help raise awareness and money for the ALS foundation. To date, the Ice Bucket Challenge has raised 100 million dollars for the ALS foundation since the challenge became popular on social media. With these kinds of ... More
Making Social Media Work for your Medical Office
The Internet is an invaluable tool in today’s society. In addition to the Internet being an important tool, social media is quickly becoming important to businesses —especially the medical profession. In fact, roughly 41% of Internet users visit social media sites at least once a month. Most check social media several times a day. Ensuring social media works FOR you, not ... More
Getting More Clients through Medical Marketing
Everyday thousands of people search online for a new doctor or dentist, hospital or other medical care. To help ensure that your healthcare facility attracts all of the clients that it can, hiring a medical marketing expert can help bring clients to your business. A medical marketing expert can optimize your website and content to ensure that your medical practice ranks well in ... More