It has been well-established that social media platforms are not just for keeping in touch with friends and the latest cat memes. Therefore, it should come as no shock that doctors are using social media to make themselves more approachable and, overall, better physicians. However, while doctors do use some of the same social networking sites the general public (think ... More
4 Ways SEO Can Help You Attract New Patients
SEO leads, per the Search Engine Journal, have a close rate of around 14.6%; whereas, outbound leads (i.e. direct mail) only musters a close rate of around 1.7%. Given the number of US adults who use smartphones has grown to steadily 56%, having a high search engine ranking has become more and more important when it comes to attracting patients for your medical ... More
How to Effectively Raise Your Practice’s Google Rankings
As you work to grow your medical practice, you’ll need to entice new patients into your office. In today’s digital work, the best way to do attract fresh faces is through the power search engines. Harnessing the full power of the internet can be accomplished by ensuring that your practice’s search ranking is as high as it can be. How to Raise Your Medical Website’s Search ... More
Is LinkedIn Important for Medical Practitioners?
LinkedIn is the largest and fastest growing social networking site in the world with 300 million current members. People use this site for a variety of reasons including seeking employment, networking, gaining referrals, maintaining partnerships and recruiting. In light of the popularity of LinkedIn, are medical practitioners using this site for professional reasons? If not, ... More
Why the Healthcare Industry Should Give a Rip About Social Media
Over 74% percent of online individuals use some form of social media. This among other recent statistics have led members of the healthcare industry to consider the importance of using social media outlets to reach existing and potential patients. Over 40% of individuals say that social media affects how they deal with their health. This means that it is in the best ... More