As you work to grow your medical practice, you’ll need to entice new patients into your office. In today’s digital work, the best way to do attract fresh faces is through the power search engines. Harnessing the full power of the internet can be accomplished by ensuring that your practice’s search ranking is as high as it can be.
How to Raise Your Medical Website’s Search Rank
Getting your medical website to rank on the first or second page of Google can be a difficult and complex process depending on your practice area and the level of competition. Here are a few words of wisdom from our medical SEO pros on how to get started:
- Ensure that your content marketing is up to par. If your practice isn’t making use of content marketing, you’re likely missing out on an easily attainable source of ranking slots. Start your efforts by creating a blog and practicing good SEO techniques. While a blog may be time consuming, writing it off won’t get you anywhere closer to the top Google spots. For more information, read: 5 Tips to Maximize Your Health Practice’s Content Marketing Strategy.
- Be aware that your patients are using multiple devices to look up medical information. You should highly consider making your website responsive on multiple device sizes (smartphones, tablets, laptops, etc.).
- Engage with your patients. If you’ve incorporated a blog onto your website, don’t let it just sit there. Take the time to open up a dialogue with your patients and other visitors and engage with them regularly via social media.
- Make sure to spend quality time online. Understand that more time online doesn’t automatically translate to a higher ranking. However, having a stronger online presence will help raise your ranking, so you should ensure that you’re spending quality time online. If you fill the space with poor-quality resources, it will negatively affect your ranking instead.
Getting your medical website to a top ranking on Google or Yahoo can be a tricky business. Consult the search engine optimization experts at SEO Medical if you have questions about your marketing strategy or would like to enlist our help.