It’s difficult enough to attract a user to your medical website, but it’s another challenge altogether to keep them reading once they’ve arrived. Writing an effective landing page can help lengthen the amount of time visitors stay on your medical practice’s website and guide them to the action you want them to take. Landing pages are highly optimized SEO content that have ... More
6 Ways to Make Your Medical Blog Stand Out from the Crowd
People might assume that there’s nothing hard about sitting down and creating a blog for a website. In fact, there’s more to it than simply putting words to paper. This is especially true if you’re writing for a specialized discipline, like the medical field. By following a few guidelines, you can not only provide invaluable information for your readers but also increase ... More
Judge a Post by Its Headline: 4 Tips for Writing Successful Titles for Your Medical Blog
Regardless of the adage that we shouldn’t judge a book by its cover, many people form opinions before taking a deeper look. This goes for judging blogs by the headlines they’re given as well. If an author creates a poor headline, the post will often be overlooked regardless of how well written and informative the post may be. The moral of the story? Create inviting ... More
Why Your Medical Practice Should Embrace Blogging
Although the concept of blogging may seem too simple to be effective as an online marketing strategy, blogging can have a real impact on how businesses are able to reach consumers. This is as true for a small stationary business as it is for a small medical practice. Some advantages of having a blog on your medical practice’s website is that you’ll be able to: Attract ... More
Dusting Off Old Content for New Lead Opportunities
With the sheer volume of content written online, medical practices often struggle with attracting readers to view their blogs – especially when you consider that you’re up against sites like WebMD and the Mayo Clinic. Despite this, blogs continue to pay for content development—around 4.3 million new blog posts go live each day, according to Internet Live Stats. The ... More