People might assume that there’s nothing hard about sitting down and creating a blog for a website.
In fact, there’s more to it than simply putting words to paper. This is especially true if you’re writing for a specialized discipline, like the medical field. By following a few guidelines, you can not only provide invaluable information for your readers but also increase your website’s SEO value.
Here are 6 ways to make your blog writing stronger:
- Stay relevant.
Strive to ensure that the blogs you post are professional, represent your practice positively and fit your current and prospective patients’ needs. You should also keep your posts newsworthy in order to remain relevant.
- Cite credible sources.
If you’re going to put information out into the community, take the time to make sure it’s factual. It’s also important to give credit to those you obtain the information from in order to avoid plagiarism and to add credibility to your writing.
- Proofread.
Make sure to use proper grammar, spelling and sentence structure. Before posting any new blogs, proofread it carefully. It never hurts to have a pair of fresh eyes do this for you as well.
- Incorporate images.
Having images alongside your blog not only makes the posts more interesting to look at but also increases the likelihood of your blog being shared on social media.Bonus tip: Don’t over-embellish with images. Use one picture for every 500 words.
- Include a “call to action.”
A call-to-action (CTA) at the end of your blog posts provides you with a way to link back to your own site. It also gives your readers a way to find further information about the topic, keeping them on your site longer.
- Use keywords thoughtfully.
Including keywords pertinent to your blog topic makes your website more visible on search engines. Make sure to pepper keywords carefully throughout your blog.
Continue reading here for more tips on increasing your medical blog’s SEO value.