Everyday thousands of people search to find the right medical provider. You must stand out from the competition and one way to do so is to have a dynamic homepage. The homepage of a website, or using an analogy to a traditional newspaper, the front page, is very important for many reasons. Because it is the first thing the reader sees, if must draw them in and make them want to read further.
The homepage for your medical practice has to scream, “look at me, I have all the information you are seeking.” Basically, it has to spark enough interest for the visitor to your site to continue and then it must support the rest of the pages that contain the information you are trying to share.
Below are some basic guidelines to help you with your homepage
There needs to be value in your homepage headline
- These 6 to 12 words in your headline are the most important words you will write. Many people never make it past reading your headline if they see there is no value in it for them.
- Stay on task and focus on what you know the visitors to your site are seeking. Research is key.
- Use keywords in the headline for SEO purpose.
- Your headlines will never appeal to everyone, so make sure it appeals to the main audience that would be interested in what your practice has to offer.
- Ask yourself these 3 questions: Who is my target audience? What are they looking for? What words will spark the interest of my audience?
Use a variety of subheadings and subtitles to support your headline and expand on the information.
- It is too hard to describe everything in a headline or one paragraph. Therefore, subheadings and titles are necessary.
- Make certain that the flow of these titles is very easy for your reader to follow. Don’t make them search for everything. It should be CLEAR!
- Your medical practice may offer a variety of services and they need to be highlighted properly and categorized in a way that each person can find what they are seeking.
Help the visitor find what they are looking for
- If you offer only one type of service this will be very easy. However, most practices will offer a variety of services to their clients and you must be able to help them find the secondary page that matches their interest.
- Proper links must be provided.
- Make the links easy to find on your homepage but don’t clutter it with too many links.
Build your visitors comfort level and confidence in your service
- Be honest, clear and concise on your homepage.
- You do not try to sell your product in your headline or homepage but rather in the secondary pages.
- They should feel confident of your services by reading the headline.
- Build trust!
- Seals from companies like the Better Business Bureau are great.
In conclusion, these are tips to help your headline stand out and grab the attention of your reader. There are various other ideas and tips on how to write successful headlines as well as multiple guidelines on proper SEO for your medical company. Please visit our blog to gain additional knowledge on how to successfully market your medical company or practice.