Being a personal trainer often entails finding your clientele via word of mouth, which can make it hard to earn a steady paycheck. One way you can increase the number of people who know about your services is by creating a website.
With the help of these 4 SEO techniques, you can increase your website’s traffic and hopefully your client base:
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1. Keyword Identification
Your first big hurdle is understanding what words people interested in a personal trainer will use when performing a web search. For instance, you should include the words “personal trainer(ing)” and the city you’re based in. You can also use keyword software, like Google AdWords and Keyword Tool, to help see the frequency of certain words. Once you know which keywords to use, incorporate them into title tags, your page’s URL(s), any blogs you write, press releases and advertisements.
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2. Use Local SEO
Take advantage of all the local profile sites you can join, such as those offered by Google, Yahoo and Bing. These services will put your business’ important info online and in a place where people already go to for information. Not only can potential clients find you on these sites, but they can also leave reviews, which will help strengthen your business’ reputation. In order to reach the greatest number of people, make sure you fully complete your profile.
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3. Posting High-quality Content
Submitting blogs to fitness websites can also increase your presence online. Not only does publishing content online increase your exposure, but it also establishes you an authority on the subject you’re writing about. The more blogs you write and publish, the more likely you will start receiving quality backlinks to your blog and/or website, which helps boost your online visibility.
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4. Become a YouTube Star
Posting videos of your training sessions can give your business a boost as well. Not only can it give potential customers an idea of what your training is like, but it also provides an example of visual marketing. Furthermore, all of your videos can be linked with your keywords; thus, increasing your search rankings.
Setting up an SEO solution for your business can be tricky, especially if you’ve never ran a business before. Contact SEOMedical to help with all of your SEO needs, or visit our blog for more information.