Maintaining a vibrant online presence is crucial for a doctor or medical practice in today’s digital world. In this space, we talk about everything from creating valuable content to using social media. But old-school doctors can take heart in one thing that’s not likely to change: it’s still important to be careful about giving medical advice online. A study by the Journal of ... More
Hospital Marketing Tips: Create Valuable Content
The health care industry is competitive and marketing can be a challenge, with potential customers not actually wanting to come and see you. There are a lot of useful hospital marketing tips to help you, but one stands out above all else—be an authority source in your community. If your medical facility is the first one that comes to mind when people in the community think of ... More
Millennials and Healthcare: A Changing Information Landscape
False and misleading healthcare information has been a cause for concern for generations. In a recent survey from Weber Shandwick and KRC Research, it was reported that millennials often seem to mistrust healthcare professionals. While this sounds like a wholly negative statement, it isn’t always. For the most part, it isn’t that millennials feel doctors are ... More
Tips for Improving Your Chiropractic Website’s Digital Marketing Strategy
Regardless of the type of business you run, marketing is an essential component—without successful marketing campaigns, potential clients or patients will not be able to locate your business. In the modern digital age, you need a secure position in the competitive market. Just like a retail store, service industries (like medical practices) need strong digital marketing ... More
3 Questions to Ask Before Hiring a Healthcare Marketing Agency
As the Chief Medical Officer (CMO), part of your job entails ensuring that you identify an Agency of Record (AOR) for the system-level work for your medical practice, as well as making sure that you assign members of your healthcare marketing agency to it. During the process to find the healthcare marketing agency that best fits your healthcare practice, it helps to ask the ... More