If one of your medical practice’s marketing goals is to run a successful content marketing strategy, then you’ll need to ensure you are uploading blog posts regularly. Follow these three tips to ensure your content ranks on Google. Tip #1: Examine your blog anatomy Blogging is proven to help businesses be profitable. There’s no reason why it couldn’t work for medical ... More
Tips for Building a Successful Advertising Campaign for Your Medical Practice
Advertising can be frustrating and time consuming in this day and age, especially for the healthcare industry. Healthcare professionals often have a disadvantage compared to other advertisers because of what they can and cannot legally say in a marketing campaign. People searching for a healthcare provider want (and need) just facts. However, even with these limitations, it ... More
3 SEO Medical Strategies Uncovering the Best Keywords
Search engine optimization best practices — and keyword optimization, in particular — can be just as important for medical practices and hospitals as it is for a technology firm. To ensure that your practice is making the most of the right keywords, consider the following three strategies. 1. Use Google AdWords There are plenty of tools available that can help your medical ... More
2 Ways SEO Consistency Can Help Your Medical Practice
What some may forget about the medical profession is that patients need to be able to find a physician they trust. While this can be done through referral, people often turn to search engines when searching for doctors and healthcare providers. Just like other businesses that sell a product or service, practices in the medical industry need to have websites capable of ... More
3 Tips to Make Sure Your Medical Website Content is Readable
Creating high quality content for medical websites can be tricky. You have to walk the fine line between being conversational (putting your current patients and potential patients at ease) and informational (providing scholarly, accurate medical information). In fact, many feel that these two ideas cannot be blended together without contradicting each other. We say ... More