Although the concept of blogging may seem too simple to be effective as an online marketing strategy, blogging can have a real impact on how businesses are able to reach consumers. This is as true for a small stationary business as it is for a small medical practice. Some advantages of having a blog on your medical practice’s website is that you’ll be able to: Attract ... More
Dusting Off Old Content for New Lead Opportunities
With the sheer volume of content written online, medical practices often struggle with attracting readers to view their blogs – especially when you consider that you’re up against sites like WebMD and the Mayo Clinic. Despite this, blogs continue to pay for content development—around 4.3 million new blog posts go live each day, according to Internet Live Stats. The ... More
12 Reasons Google Could Down-List Your Medical Website,
Part 2
In Part 1, we listed 5 reasons why Google could down-list your medical website. Now, to finish up the series, here are seven additional things to avoid doing with your site if you want to make Page 1: Website technical problems Technical issues within a website that prevent Google’s robots from indexing properly could cause Google to see your website as unreliable and ... More
12 Reasons Google Could Down-List Your Medical Website,
Part 1
On average, only around 10 percent of internet surfers move to the second page in their Google search results if they’re unsuccessful at finding the information they’re looking for on page 1. This fact is especially true of users looking for medical information. Unfortunately, low search rankings tempt some medical developers to try and cheat the system in order to raise ... More
3 Ways to Meet (and Exceed) Google’s Quality Content Standards
Google has updated its algorithm dozens of times, and with each update search engine rankings have changed to some degree. There has, however, been one constant since 2011: a focus on high-quality content. That being said, what actually constitutes “quality content,” and what impact does this have on the medical community’s online presence? Here are 3 factors that ... More