In search of doctors and nurses for your medical practice? Looking to hire for a medical sales position and your efforts seem to be going nowhere? You aren’t alone. According to The Conference Boards, the number of job postings online has reached the highest total since 2005—a whopping 5.7 million postings. With this many postings, it’s no wonder that your posting is ... More
Quality vs. Quantity for a More Effective Medical Marketing Strategy
When you’re writing content for your hospital or medical practice’s blog, we all know that a regular and steady flow of blogging is necessary. You don’t want to write an article and then wait six months before completing another one. Quantity is an important component of medical marketing; however, the quality of the material may be considered the single most important ... More
5 Tips to Maximize Your Health Practice’s Content Marketing Strategy
Content marketing is an essential strategy for any business, but it can be even more beneficial in the healthcare world. Having a strong content marketing plan can help set your practice apart from the thousands already online. Need direction on medical content marketing? Check out these five tips. Be A Resource Rather than having a site that simply provides information ... More
5 Benefits of Press Release Distribution for Medical Practices
In the age of near-constant media exposure, press releases have adapted to help companies (especially medical offices) get valuable publicity for their practices. In addition to more traditional press releases, today companies can get media coverage through releasing blogs and podcasts. 1. Without distributing your story, no one will hear your story. Regardless of what type ... More
3 Web Tools That’ll Make Your Medical Content 100% More Powerful
It’s a fact that most people don’t look for a doctor or hospital in phone directories anymore. People use online search engines. Potential patients search Google to find the best doctor, imaging center, physical therapist, and more. Listing your medical office in Google maps is not enough to rank high in search results. To rank high in search results and entice potential ... More