It’s a fact that most people don’t look for a doctor or hospital in phone directories anymore. People use online search engines. Potential patients search Google to find the best doctor, imaging center, physical therapist, and more. Listing your medical office in Google maps is not enough to rank high in search results. To rank high in search results and entice potential patients, you need a rock-solid content marketing strategy.
Chances are you regard content creation like a chore. How important is content creation, you ask? For a medical business to dominate competitors online, it’s a must.
Create a Content Marketing Strategy
A content marketing strategy doesn’t have to be complicated. Here’s a simple three step plan:
- You create and own the content platform, whether a website or blog.
- Create content and post it to your content platform.
- Use social media to engage with your prospects, patients, and to use as a content distribution point.
Operating a medical office can leave little time for keyword development, content creation, and engaging with patients through social media. Luckily, there are web tools that can help generate ideas for good quality content. Here are three web tools that can help you discover, create, and test content ideas:
1. Trapit
Trapit allows you to choose a subject that’s appropriate for your practice, browse through articles and “trap” significant ones to share through your email newsletter or social networks. Best of all, you can test if the content you share is liked by your target audience.
2. InboundWriter
To rank high in search engines, it’s vital to have the right keywords. InboundWriter helps you create SEO-friendly content with keyword suggestions, plus it rates how well your writing is optimized for search. You can also analyze how your content performed with your site visitors.
3. Evernote
You can save entire articles and organize them with the Evernote app, including text, images, infographics, videos, and more. Everything is tagged, so when you’re looking for relevant content or writing an article, you search for your key terms to find the information.
These tools will help you develop great content that interests readers with the right keywords.
Need help developing a content marketing strategy, or generating content? Contact Medical SEO copywriting experts today for more information.