To devise a successful SEO effort for a medical website, it’s important to compile a strong list of keywords (or even better, keyword phrases) to ensure that search engines and prospective patients find your medical office’s website. Why keywords matter While most people are used to hearing the term “keyword” used in conjunction with web searches, it’s misleading because a ... More
3 Landing Page Essentials for Medical Websites
It’s difficult enough to attract a user to your medical website, but it’s another challenge altogether to keep them reading once they’ve arrived. Writing an effective landing page can help lengthen the amount of time visitors stay on your medical practice’s website and guide them to the action you want them to take. Landing pages are highly optimized SEO content that have ... More
6 Ways to Make Your Medical Blog Stand Out from the Crowd
People might assume that there’s nothing hard about sitting down and creating a blog for a website. In fact, there’s more to it than simply putting words to paper. This is especially true if you’re writing for a specialized discipline, like the medical field. By following a few guidelines, you can not only provide invaluable information for your readers but also increase ... More
Judge a Post by Its Headline: 4 Tips for Writing Successful Titles for Your Medical Blog
Regardless of the adage that we shouldn’t judge a book by its cover, many people form opinions before taking a deeper look. This goes for judging blogs by the headlines they’re given as well. If an author creates a poor headline, the post will often be overlooked regardless of how well written and informative the post may be. The moral of the story? Create inviting ... More
Google Strives to Ensure Internet Content is High Quality
As a medical practice, it’s important to ensure that your online content is valuable and relevant. This is because Google is constantly checking the quality of the content on your site and comparing it to your competitors. In order to accomplish this, they employ seven factors to ensure that only high quality content is found online. Here are four factors that play into ... More