Social media can seem like the Wild West of digital marketing and in a lot of ways that’s true. But venues like Twitter, Instagram and others can also be valuable ways of connecting with your patients, potential future patients and even fellow industry professionals. The challenge is how to do that in an efficient block of time while retaining your sanity in the process. ... More
How to Move Forward with Your Healthcare Marketing Strategy Post-COVID-19
There are signs of hope on the coronavirus landscape. More and more states are opening up and that means doctors can slowly get back to something resembling a normal practice. But what will “normal” mean in these new times? What does it mean for those who have to set budgets and make decisions for post-COVID-19 healthcare marketing? If you haven’t already communicated general ... More
Digital Marketing for Tips for Doctors on a Budget
Every business is looking for an edge in the world of digital marketing and the medical industry is no different. If your website is instrumental in turning just a few people into lifetime patients, it will have more than justified the investment. That’s what makes digital marketing for doctors so valuable and getting the right advice so paramount. But the right advice for one ... More
Why Awareness Is Key To Email Marketing For Doctors
Email marketing is the “old reliable” of digital marketing tactics. Pay-per-click advertising and its accompany remarketing programs are terrific. So is social media advertising and the use of video. But even with our inboxes flooded, the tried and true approach of getting an email address and using it still produces results. If you do email marketing for doctors, there are a ... More
Win The Health Care PPC Battle With An Optimized Landing Page
Pay-per-click (PPC) advertising is competitive and expensive for everyone, but particularly for the medical profession. The traffic on important keywords is high and the race to get ad space is intense. There are restrictions on your medical ad content that other industries don’t face. That makes what happens on your website all the more important to maximizing your health care ... More