In the past, website design was often an afterthought. As this school of thought changed, so did the scope of how websites in general looked. The trend turned to pages that were wide with huge visuals. This meant that monitors had to evolve from the small boxy monitors we used to have to the wider monitors we have today. When users began to use their smartphones and tablets ... More
8 SEO Mistakes Most Medical Marketers Make
Regardless of whether your medical practice has participated in medical marketing in the past or if you’re new to the game, a lot goes into building a successful marketing campaign. But sometimes, even more important than knowing what to do is knowing what NOT to do. For your SEO marketing campaign to succeed, avoid these common mistakes: Mistake #1. Forgetting to advertise ... More
3 Ways to Utilize Google AdWords for Your Practice
You may think of Google AdWords as a service geared toward businesses who sell products. However, there are several applications that can be useful for those in the service industry, including medical practices, doctor’s offices, hospitals, and healthcare providers. Below are three ways to utilize Google AdWords for medical businesses that you may have never ... More
How to Improve Your Health Care Website in 2018
Given our internet-driven society, there’s no denying the importance of a website. This is true both for businesses that sell services like a medical practice, and for storefronts that sell healthcare supplies and medical devices. The healthcare industry, marketing, and technology are all constantly changing, which means that your website must evolve along with ... More
3 SEO Medical Strategies Uncovering the Best Keywords
Search engine optimization best practices — and keyword optimization, in particular — can be just as important for medical practices and hospitals as it is for a technology firm. To ensure that your practice is making the most of the right keywords, consider the following three strategies. 1. Use Google AdWords There are plenty of tools available that can help your medical ... More