How doctors can use social media to grow their practice is a topic of increasing interest among medical professionals. Skepticism toward this venue is common, but as increasing numbers of people get their information through sites like Facebook, Twitter, Instagram and more, it’s become apparent that this is not a marketing area to be neglected. How to measure social media ... More
Here’s Why Your Facebook Ads Aren’t Working
Facebook has quickly become a leader amongst advertising methods. One problem, however, is that even experienced digital marketers are struggling to create conversions out of Facebook traffic. This problem occurs both for retail locations and for public services, like medical practices. Let’s run a scenario. A therapist office runs a digital marketing campaign. They ... More
Cost-Cutting Medical Practice Marketing Tips
Like any other business, the success of medical practices (especially private ones) relies on its patients and their positive outcomes. In a perfect world, doctors would advertise in whichever way would reach the greatest volume of potential patients. However, the most common medium for marketing is via print ads or TV commercial, but the problem with these is that they can ... More
Using Twitter to Grow Marketing for Dentists
It’s amazing to see the marketing changes over the course of the last decade. One of the biggest changes is in the realm of social media. Ten years ago, most businesses, medical practices included, wouldn’t consider budgeting a huge chunk of their operating expenses on something that is free to use. However, today, physicians are increasingly turning to social media to market ... More
How to Use Twitter as an Effective Medical Marketing Tool: 3 Easy Ideas
For many people—try 310 million a month—Twitter is an important part of everyday life. Patients and professionals in the medical world are included in this group. Considering that Twitter makes it possible to get up-to-the-minute updates about everything from breaking news stories to trending topics, it makes perfect sense that medical experts and doctors can benefit from ... More