Big data is no longer just for the technology industry. It has proven useful in a plethora of industries, including healthcare, where it has the potential for numerous applications. Below are just five of the many ways big data is helping improve the healthcare industry. 1. Reducing medication errors Errors with medication are amongst the biggest issues the healthcare system ... More
Have You Considered a Mobile App For Your Medical Practice?
Mobile apps are a great way to keep you connected to your patients outside the office, and for them to feel that same connection with you. It’s a mutually beneficial tool that can build a bond between doctor and patient, while saving time and money. Consider making a mobile app part of the marketing strategy for your medical practice. Read below to find out why. Partners in ... More
4 Ways SEO Can Help You Attract New Patients
SEO leads, per the Search Engine Journal, have a close rate of around 14.6%; whereas, outbound leads (i.e. direct mail) only musters a close rate of around 1.7%. Given the number of US adults who use smartphones has grown to steadily 56%, having a high search engine ranking has become more and more important when it comes to attracting patients for your medical ... More
Google Strives to Ensure Internet Content is High Quality
As a medical practice, it’s important to ensure that your online content is valuable and relevant. This is because Google is constantly checking the quality of the content on your site and comparing it to your competitors. In order to accomplish this, they employ seven factors to ensure that only high quality content is found online. Here are four factors that play into ... More
Patient-Centric SEO Scheme Can Help Increase Your Medical Practice’s KPI
It can be easy to become hung up on the tiny aspects of SEO, like perfecting your profile for backlinks, and miss an often overlooked aspect: your customers (or in the case of a medical office, your patients). Many SEO practices are shifting toward placing an emphasis on the consumer side of a business. Of course this does not mean that all other aspects need to be ... More