Reaching the right target audience is important in any business—this is especially important for the medical profession. Just as important is providing this audience with the information they need—in the wording they can understand—to help them make an informed decision about their healthcare needs. Furthermore, since good doctors do not always make good writers, hiring a professional medical copywriter can help achieve reaching a target audience without taking time away from the doctor and without confusing the patient.
Medical Copywriter Qualities to Look For
When hiring someone to produce medical copy for your practice’s website, it is important to find a writer who can provide you with the following skills:
- Strong knowledge of the foundations of health
- Familiarity with medical terminology
- Ability to interpret clinical trials and research papers
- Knowledge of regulations and related issues
- Understanding of the importance of evidence-based medicine
- Appropriate language for consumers versus health professionals
- Ability to communicate controversial issues to a variety of audiences
- Knowledge of the best questions to ask health experts
- Skills to create unique health content
This is by no means an exhaustive list of the skills hiring a professional medical copywriter can bring to your medical practice. However, possessing the majority of these skills can help improve the writing used for your practice.
Benefits of Hiring a Medical Copywriter
Hiring a professional copywriter to write for your practice ensures that you:
1. Have Enough Time to Complete Important Tasks
As a doctor or dentist, you have enough to do in a day seeing patients without having to fit in time to write. Furthermore, your expertise is providing medical care and there is always a chance that you could do more harm than good. This could happen through writing too technically and confusing your reader(s) rather than engaging them.
2. Give Your Audience the Attention They Deserve
3. Achieve the Right Tone and Offer the Right Message
Not every reader will have the knowledge or education to be able to understand medical jargon that you deal with every day. However, a medical copywriter will have the knowledge to decipher typical medical terminology into words that a common person will understand. Professional copywriters have the training to make use of human psychology to guide their writing; thus, ensuring that what they write will resonate with their audience.
In order to ensure that the professional copywriter will target the correct audience, the copywriter will ask what your ideal audience is (i.e. what time of people you want to reach).
4. Blow Your Competition Right Out of the Water
Hiring a professional medical copywriter can help you stick out from your competition. If all of the other doctors/dentists in your practice area sound the same or are doing their own writing, hiring a professional will immediately make your business sound different and stick out.
Need help developing content or a plan for your medical practice? Contact Medical SEO copywriting experts at SEOMedical today for more information and one of our professionals can help determine the best course of action for your practice.