Even in the age of social media and search engine marketing, billboards continue to play a moderate role in advertising. Billboards are everywhere, and in order for yours to stand out and be remembered, there are several tips to consider.
- Utilize multiple billboards. Having only one billboard in town isn’t always effective. Placing a billboard near the hospital points the audience’s attention toward the location, but what about potential clients commuting in other areas surrounding the hospital? Putting up more billboards will guarantee that you reach a larger audience. Make your practice known.
- Don’t be cheap. If you’re going to do it, do it right. Make sure to hire a highly professional company to create a billboard that people will remember. High quality is very important. Cheap and cheesy isn’t the answer.
- Limit your words. Remember that people drive quickly past billboards. Keep your message short, simple and to the point. People tend to ignore billboards with lengthy information.
- Keep it simple. Too much clutter will make people turn away. The eye needs to be able to focus easily and quickly on what you’re advertising.
- Plan carefully. Make certain to plan carefully the message you want to get across to your prospects. Write down all ideas that you have and share them with the designer. Ensure that you’ve considered the tips above before putting the billboard into production.
If your medical practice is seeking the latest innovative ideas in medical marketing, read our article about Marketing Trends for 2016.