How patients choose to do business with their healthcare providers is constantly changing. As a health provider, keeping abreast of the latest marketing trends is vital if you hope to stay connected with your patients and growing your practice.
Well you’re in luck! According to a recent article, there are five top marketing trends to consider for 2016:
- Be mobile minded. An estimated 91 percent of Americans have a mobile device within reach 24 hours a day, and 80 percent of these individuals use their device to surf the web. Responsive web design is critical for your medical practice so that prospective clients can find you on their mobile device.
- Focus on content. Clients are interested in information that is going to help, educate and guide them in their health journey. Useless propaganda about how great your practice is will only turn them away. According to Pew Research, 72% of internet users seek information online regarding their health issues.
- Reputation is still important. What people say about you will always matter. Clients are using online reviews now more than ever in guiding their decisions on a medical provider. From 2013 to 2014, the number of patients using online reviews as a decision making guide jumped 68%.
- Social media matters. What people say about your practice on Facebook and Twitter is important too. Ninety percent of individuals, age 18 to 24, say that they would trust medical information shared by others on social media.
- SEO is priority. According to Pew Research, 77% of internet users begin with a search engine such as Google or Bing when conducting their research. It’s clear that healthcare providers must incorporate an excellent search engine strategy into their marketing plan.
For more information on how to market and grow your medical practice, continue browsing our website and blog. Also, contact SEO Medical today to find out how we can help make a difference in your medical practice in 2016!