The Journal of Medicine & Life, a publication of the prestigious National Center for Biotechnology Information, recently published a paper that examined how marketing impacts healthcare. The content of the study is geared for academia, but its insights have to be considered by anyone who handles digital marketing for a doctor’s office or healthcare facility. The basics of ... More
The Most Common Telehealth Malpractice Issues Post
COVID-19
The role of telehealth in medicine was on the upswing coming into 2020, with close to 90 percent of healthcare organizations involved. The coronavirus accelerated the trend: with COVID-19, some patients feel safer using telehealth. For snowbird retirees, it’s a way to keep seeing their regular doctor while at home. For people in rural areas, it’s a way to get more choices in ... More
4 Tips Dentists Can Use in Their Digital Marketing
Let’s say you’ve been entrusted with handling marketing for a dental office. You know that in today’s virtual world, you have to solidify your online presence. But where to begin? Here are 4 basic digital marketing tips for dentists. #1. Get your listings in order Winning the battle for local search is where your job begins, and that starts with the nuts-and-bolts basics of ... More
How to Use PPC Profitably: Digital Marketing Tips for OB/GYNs
The marketplace for women’s healthcare providers is growing more competitive. For those that run marketing for OB/GYN practitioners, that calls for stepping up your game. A pay-per-click (PPC) campaign might be just what your office needs to keep thriving. Let’s look at some basic digital marketing tips for OB/GYNs that must be applied to any good PPC campaign. Before you ... More
A Doctor’s Best Practices for Responding to Negative Reviews
The online world has a lot of advantages for marketing small businesses like a doctor’s office. But there are downsides. One of them is negative reviews that show up in prominent directories like Yelp. Learning how to respond to negative reviews will have to be a critical part of your practice’s digital strategy. Every business gets bad reviews, but that doesn’t mean you can ... More