The phrase “healthcare marketing” is thrown about a lot. Heck, we even use it here. Have you wondered what the term actually means? What is healthcare marketing—at least compared to marketing for any other industry? There are differences—some significant and some subtle—and they all add up to make healthcare marketing a “thing” in its own right. Laws of supply and demand The ... More
3 Tips for Healthcare Marketing on LinkedIn
Healthcare marketing on LinkedIn can be a vital part of advertising your medical services, particularly for those in the industry who are in the business-to-business (B2B) sphere. Here are some tips for you to make the best use of this valuable social media platform. Join groups There are a number of industry-specific groups on LinkedIn and you should have no problem finding ... More
Behind the Johns Hopkins Healthcare Digital Marketing Success Story
On the surface, it comes as no surprise that the website for Johns Hopkins Medical Center saw an explosion of traffic in the aftermath of the coronavirus pandemic. After all, this was a global crisis and Johns Hopkins is one of the most prestigious names in medicine. But nothing happens without good planning and appropriate levels of risk-taking. A new study examining just how ... More
How to Get Backlinks for Your Medical Website
Getting backlinks for your medical website can be a tedious process. Like a lot of SEO strategies, it requires an ability to defer gratification. But building a good portfolio of backlinks can—if done correctly—help deliver consistently high rankings in organic search. Let’s first take a step back and understand why backlinks are so important in your search marketing campaigns. ... More
3 Medical Web Design Tips to Grow Your Practice & Attract More Patients
First impressions are important in any relationship and certainly any business relationship. They’re even more important when that relationship is one as personal as that between doctor and patient. In today’s digital world, your website is going to be the first point of contact a lot of prospective patients will have with you and your office. These medical web design tips will ... More