The rise in the number of online-symptom checkers – think WebMD and Healthline – has led to a flood of misinformation on the web. This means that it’s important for your medical practice provide clear, correct information about health via a well-designed website that will foster a strong online presence.
In order to attract patients to your website, here are a few quick tips:
- To get your practice’s website higher up in search results, make sure your site is mobile optimized and aesthetically pleasing. This may also increase your conversion rates.
- Employ search engine optimization (SEO) techniques as often as possible to make sure your practice can be located on the major search engines (ideally on the first page of the keywords you’re targeting).
- Don’t discredit email campaigns; they can reach your potential patient pool just as easily. Make sure you follow proper email etiquette.
- Having a social media presence is essential in any marketing strategy these days. Just avoid committing the common social media faux pas.
If you take the SEO and social media route (which is recommended), it may be beneficial to hire an online marketing company familiar with medical practices to manage your online presence. This is especially true if you aren’t familiar with using social media or just don’t have enough time to invest in the marketing of your website. Saying or posting the wrong thing could be detrimental to the presence that your practice has worked so hard to develop.