As a growing marketing trend among businesses and medical practices, blogging is a low risk and rewarding marketing tool to connect with patients online that goes beyond the short blurbs on social media. No matter the size of your practice, you can (and should) utilize a blog for your medical practice.
Here are three reasons why your practice should have and maintain a blog:
#1- Building a Brand
Blogging is an important tool for branding your practice. Modern logos and catchy slogans can only go so far, but blogging can build a personality for your practice through your content. You can show your practice’s community involvement, talk about new state-of-the-art equipment your practice acquired, or even breakdown complex research articles that shows your expertise in a friendly and relatable way. The content of your blog is completely up to you!
#2- SEO (Search Engine Optimization)
Google recently conducted a study and found that 77% of patients use search engines to research before scheduling an appointment with a doctor. The more SEO-friendly your web content is, the better your rankings will be in search results of that 77% of prospective clients who are doing online research. Posting quality content even just twice a month on your blog can greatly increase your ratings on search engines.
#3- Accessible Marketing
Finding a platform to write is easy! Many practices simply add a blog page to their already existing website, but if you don’t have a website or want a different look for your blog, there are free blogging services like WordPress or Blogger to help you out.
Now that you’re convinced to start a blog, actually writing the blog posts may seem like a daunting task but there is no need to worry! You have ample information and news that your patients or prospective patients want to know. Write what you know! If you need help, check out these essential tips for writing your blog.
For more information, check out our blog for tips on healthcare marketing. If you have any questions about search engine optimization or medical marketing, contact us today to speak with an SEO professional.